MEDIA RELEASE: Wound Awareness Week 2023 begins next week
Friday, September 1
Peak body calls for Australia to get wound care RIGHT!
Wound Awareness Week 2023 is 4–10 SeptemberFor immediate release: 3pm AEST, Friday 1 September 2023 | Melbourne, Australia
With more than 450,000 Australians living with hard-to-heal wounds each year – at a cost to health and aged care budgets of $6.6 billion – it’s more important than ever to get wound care right, according to national peak health body Wounds Australia, founders and organisers of the annual Wound Awareness Week.
Wound Awareness Week Ambassador Professor Fiona Wood AM said getting wound care right meant receiving the right diagnosis and the right treatment at the right time.
“There are too many points in the wound care journey where things can go wrong,” Professor Wood said. “We need to focus on evidence-based education and training to demonstrate what good wound care looks like so we can reduce the number of Australians suffering unnecessarily.”
Care choices impact livesPerth resident Danielle Bewley’s experience illustrates the consequences of not recognising individual wound care needs. Ms Bewley’s leg burns resulting from a burst hot water bottle were treated in a hospital emergency department then dressed by her GP not recognising the severity of the injury. Ms Bewley’s wound blistered and worsened, requiring specialised care at Perth’s Fiona Stanley Hospital’s Burns Unit to achieve timely healing.
Wounds Australia Board Chair and expert wound care nurse consultant Hayley Ryan said wounds like Ms Bewley’s can be healed with the right care.
“We know that seeking medical advice in a timely manner and receiving the right diagnosis and treatment will heal many wounds,” Ms Ryan said. “But the evidence tells us that people leave it too long or look to the wrong sources of information or they’re treated incorrectly when they do ask for help.”
“Often this is no fault of the incredibly hardworking health professionals who are stretched to the limit in both the acute and primary settings,” Ms Ryan continued. “Instead, this is about ensuring these care professionals have access to the most up to date, evidence-based training, education and information about diagnosing and managing wound care in the right way.”
Education is key to improved wound careWound Australia CEO Helen Jentz said the Wound Awareness Week 2023 campaign targeted two important groups: consumers and medical professionals.
“Consumers must be able to recognise the wound warning signs in order to know when to ask for help, and where to go for appropriate advice,” Ms Jentz said. “Our social media campaign presented by Wound Awareness Week Champion and comedian/campaigner Nelly Thomas shares this information in an accessible and entertaining way.
“And a free daily webinar series will educate medical professionals on wound care best practice, from drawing on the resources of a multidisciplinary care team to caring for an ageing population.”
Wound Consumables Scheme “an important development”Ms Jentz said the Federal Government’s Budget announcement in May of a funded national Wound Consumables Scheme was “an important development” that would include much-needed specialised wound care education and training for medical professionals.
“After working closely with the Federal Government during its enquiry phase, Wounds Australia looks forward to helping make the Scheme a reality and bringing about positive change for so many Australians living with wounds,” Ms Jentz said.
Notes for Editors:Wound Awareness Week:
Wounds Australia would like to thank these generous Wound Awareness Week Partners: MEDIA CONTACT: Emma Noble, Wounds Australia Communications Director | firstname.lastname@example.org | 0432 899139